February 19, 2025
He is currently authoring a highly anticipated book on the evolving Content and Creator Economy, to be published under the prestigious Penguin Random House, business imprint. Ankur is a recognized LinkedIn Top Voice and a sought-after thought leader and industry influencer. He shares his insights with a global audience through his weekly newsletter on MediaTech trends, which reaches C-suite leaders worldwide.
Ankur’s commitment to innovation is evident in his advisory roles with growth-stage Web3 and MediaTech companies and his active involvement as a jury member for hackathons and mentor for startups. Through his dynamic career and thought leadership, Ankur continues to shape the future of the Creator Economy.
Ankur is an avid sportsman and adventure enthusiast. He loves reading non-fiction, business books, military history and biographies. He enjoys listening to a wide variety of music from classic rock to contemporary hits. Outside of this, he enjoys spending time with his teenage son and their teenage pug!
Ankur Mehra is a leading voice in the Creator Economy with two decades of experience in media partnerships, content strategy, and digital growth. A former senior leader at Meta, he shaped Facebook and Instagram’s media partnerships globally.
Previously, he led India’s largest YouTube MCN, founded an EdTech startup, and served in the military, bringing a unique perspective to digital innovation.
Ankur is a LinkedIn Top Voice, a startup advisor, and the author of an upcoming Penguin Random House book on the Creator Economy. He shares insights with global leaders through his MediaTech newsletter.
An avid sportsman and music lover, he enjoys spending time with his teenage son and their pug.
People and businesses spend years trying to “make it” in the creator economy.
They are honest, they are genuine, they truly have something to share.
But, nothing works.
At the same time, they see hundreds of other creators getting viral on the internet, and businesses with lower quality minting millions every month.
✔️ Getting those likes.
✔️ Getting those brand deals.
✔️ Getting those customers.
It makes all the wonderful creators and small businesses wonder if they should even continue being a part of the creator economy.
The short answer? YES!
By 2027, the Creator Economy is projected to be worth half a trillion dollars.
The difference between success and failure?
✅ Understanding the creator economy
✅ Operating with strategy, not random luck
✅ Execution Intelligence
Pixels to Profits is your ultimate roadmap to navigating and thriving in the Creator Economy.
🎯 It’s time to stop guessing and start winning.
This book makes the Creator Economy easy to understand. Ankur Mehra shares clear steps that help both creators and businesses grow successfully
Ankur’s insights are practical and helpful. Whether you're starting out or already creating, this book gives you the right strategies to succeed
Pixels to Profits explains how to grow in the digital world. The real-life examples and simple steps make it a great guide for anyone.
📌 The 5Cs of the Creator Economy (Are you part of one?)
📌 The 3Rs of Every Great Content Piece (The formula behind viral success)
📌 How Small & Medium Businesses Can Leverage the Creator Economy (Untapped opportunities in this booming industry)
📌 The Future of Content Creation with AI & Web3 (What top experts predict)
📌 Lessons from 20+ Years of Experience (A deep dive into real-world success stories)
📌 Execution Intelligence Over Random Luck (Strategy-driven growth for creators & businesses)
The Creator Economy explained through the 5C Framework. This is the most simplified version of the Creator Economy. This is where the Creators, Collaborators, Channels, Commerce and Consumers (Community) interact and transact with each other.
What makes some content do much better than other pieces of content? While consistency and creativity is a given. The secret to Virality lies in the the 3R framework. Did you know that the 3Rs also directly relate to the 3 functions of the human body?
The intersection of brands and creators forms four key collaborations: power brands with top creators, emerging brands with top creators, power brands with emerging creators, and emerging brands with emerging creators, each driving unique opportunities in the creator economy.
Have questions or want to connect? Whether you’re a creator, brand, or business, I’d love to hear from you. Reach out for collaborations, speaking opportunities, or inquiries about Pixels to Profits.